Together with the sports marketing department of Alpecin, we were able to hold a 5-day event for invited VIP guests in France as part of the Tour de France in 2018.

Parallel to the 10th stage of the Tour de France, which took place on July 17, the guests were flown to France and driven to the town of La Clusaz to experience not only the stage itself on the Col de la Croix Fry, but also common ones Experience bike rides led by former professionals.

The guests were given the chance to ride a real professional bike through the mountains, take a look behind the scenes at the professional hotel in Albertville, interview and get to know the professional cyclists on the day of rest, and experience the finish of the 10th stage professionals.

Process planning, arrival / departure planning, organization and project controlling were coordinated by the sports marketing and impuls|event team.