In June 2017, in cooperation with the sports marketing department of Alpecin, we organized the “Alpecin Radfest NRW 2017” at the cycling velodrome in Heepen.

A cooperation between the organizers of the “Drahteselmesse” in Bielefeld, the cycling club RC Zugvogel and Alpecin made the event possible as part of “200 years of cycling” at the Heeper cycling velodrome.

The visitors were not only presented with a cycling fair with around 80 exhibitors, but also a meeting with the AllStars of the Katusha-Alpecin team followed by a training ride.

The special highlight was the 1st Alpecin “Teuto bike marathon” over a distance of 231km. The tour led to the Lipperland, along the Teutoburg Forest and over the heights with the Eggegebirge Natural Park.

In addition to various catering stands on the entire Expo site, visitors were also offered various competitions and hands-on activities on the Alpecin Event Area. Young and old could compete here and win prizes from drinking bottles to original Team Katusha-Alpecin jerseys.